Last updated: 11 November 2026
1. Who we are
UpThrive (“UpThrive”, “we”, “us”) is the trading name of UPTHRIVE LTD, an Amazon growth agency that provides advertising, listing and account management services to brand owners selling on Amazon. This policy explains how we collect, use and protect information through upthrive.org, our client portal at portal.upthrive.org, and our reporting tools. You can contact us at info@upthrive.org.
2. Information we collect
(a) Website enquiries: the name, email, phone number, company name, Amazon store link and message you submit through our contact form.
(b) Client account data: when a client authorizes UpThrive through Amazon’s official Selling Partner API or Amazon Ads API, we receive business reports for that client’s Amazon account, such as sales and traffic by product, search query performance, inventory levels, fees and settlements, and advertising campaign performance. We do not request or store Amazon buyers’ names, addresses or contact details.
(c) Portal users: the name and business email of people we give access to client dashboards, and basic sign-in logs.
(d) Usage data: standard technical data such as browser type and pages visited, collected by our hosting providers to operate and secure our services.
3. How we use information
To respond to enquiries and provide our services.
To build private performance dashboards and reports for each client and to manage their Amazon advertising and listings.
To secure our systems and prevent misuse.
We do not sell personal data or Amazon data, and we never use one client’s data for another client.
4. Sharing
We share information only with service providers that help us run our services and are bound by confidentiality and security obligations, such as our hosting and database provider (Cloudflare), our website platform (Framer) and our email provider, or where we are required to by law. Each client’s Amazon data is visible only to that client’s authorized users and to the UpThrive staff working on that account.
5. Amazon data
Data we receive through Amazon’s APIs is used only to provide services to the client who authorized it, in line with Amazon’s Acceptable Use Policy and Data Protection Policy. Access tokens are stored encrypted. Clients can revoke our access at any time in Seller Central (Manage Your Apps) or in the Amazon Ads console. When access is revoked or our contract ends, we stop collecting data immediately and delete that client’s stored Amazon data within 30 days, unless the law requires us to keep it.
6. Security
We use HTTPS encryption for all data in transit, encryption at rest, role-based access, multi-factor authentication for staff accounts, and a documented incident response plan. If a security incident affects your data, we will notify you and the relevant authorities, including Amazon where Amazon data is involved, without undue delay.
7. Retention
Enquiry data is kept for up to 24 months unless you become a client. Client data is kept for the duration of our engagement and deleted as described in section 5.
8. Your rights
Depending on where you live, you may have the right to access, correct or delete your personal data, to restrict or object to its use, and to receive a copy of it. To make a request, email info@upthrive.org. You may also complain to your local data protection authority (in the UK, the Information Commissioner’s Office).
9. Cookies
Our website may use essential cookies and basic analytics to work properly and understand traffic. You can control cookies through your browser settings.
10. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date shown at the top.
11. Contact
UPTHRIVE LTD. Email: info@upthrive.org