Client Success Story: How Upthrive Helped Chris Perez Triple His Amazon Sales in Just 60 Days
Chris Perez is a passionate entrepreneur who started his private label brand in the Home & Kitchen category on Amazon. Despite investing in quality products, professional photography, and listing design, his business hit a ceiling due to poor PPC performance. He knew that Amazon ads were powerful — but also complex. That’s when he reached out to Upthrive.
“I was doing everything right, but ads were draining my profits. I knew I needed expert help to scale.” — Chris Perez
The Challenges Chris Was Facing
When Chris joined Upthrive, his brand was stuck in a common Amazon trap:
- ❌ Ad campaigns were disorganized and lacked proper structure
- ❌ High ACOS (55%) with low ROAS, making ads unprofitable
- ❌ Inconsistent visibility for top keywords
- ❌ Zero Sponsored Brand or Display campaigns
- ❌ No keyword harvesting or search term optimization
- ❌ Weekly spend wastage due to irrelevant clicks
He was frustrated, overwhelmed, and almost ready to quit ads altogether.
Our Approach: Data Meets Strategy
At Upthrive, we believe in data-driven Amazon PPC. Our team sat down and built a personalized plan to revive Chris’s campaigns and align them with real business goals — not just clicks and impressions.
📌 Step 1: Deep Audit & Market Research
- Reviewed all past PPC campaigns and reports
- Identified bleeding keywords and non-converting ASIN targets
- Analyzed competitors and high-opportunity keywords
- Suggested listing edits to improve ad conversion rate
🚀 Step 2: Smart Campaign Buildout
- Created a tiered structure (Exact, Phrase, Broad)
- Used both Auto and Manual campaigns for keyword harvesting
- Set up Sponsored Brands and Sponsored Display campaigns to boost visibility
- Leveraged Product Targeting to capture competitor traffic
📊 Step 3: Optimization & Expansion
- Weekly bid adjustments based on performance
- Implemented Dayparting strategy to reduce ad waste during low-converting hours
- Regularly added negative keywords to protect ad budget
- Expanded campaigns into long-tail and branded keyword territories
📈 Results After Just 60 Days
| Key Metric | Before Upthrive | After 60 Days |
|---|---|---|
| ACOS | 55% | 23% |
| TACoS | 35% | 14% |
| Ad Sales | $5,200/month | $16,800/month |
| Total Monthly Revenue | $9,000/month | $28,000/month |
| Organic Keywords in Top 10 | 8 | 27 |
| CTR (Click Through Rate) | 0.37% | 0.92% |
| Conversion Rate | 6.8% | 14.4% |
✅ +222% Increase in Total Revenue
✅ Over 3x Ad Sales
✅ Sustainable, Profitable Growth
💬 Client Feedback
“I’ve worked with a few agencies before, but none like Upthrive. They not only cleaned up my PPC, but helped me understand how to think like an Amazon seller. Weekly reporting, transparent communication, and actual growth — they overdelivered on every front.”
— Chris Perez
Key Takeaways for Amazon Sellers
Chris’s success is not just a fluke — it’s a blueprint. Here’s what this case teaches:
- 🔍 Structured campaigns and proper segmentation are crucial
- 🛠️ Keyword harvesting and negative targeting can dramatically improve efficiency
- 🎯 Targeting long-tail and competitor keywords helps dominate your niche
- 📊 Weekly optimizations and data analysis create compounding growth
Ready to Scale Your Amazon Brand?
Whether you’re just starting out or hitting a plateau like Chris did — Upthrive is here to help. We’re not just a PPC agency, we’re your growth partner.
📞 Book a Free Audit Today
📧 upthriveagency@gmail.com
🌐 www.upthrive.org
