+0%

Revenue growth

from £52K to £173K/month within 9 months

0%

ROI

in peak month: every £1 invested returned £3.23

0%

TACOS of 11.38%

growth was profitable, not just paid

0%

of units sold organically

in January 2026, proving listing SEO compounded over time

Brand Overview

When HealthEssent came to us, they had something valuable: a catalog of supplements with real demand and genuine customer satisfaction. But their Amazon presence told a different story. Despite strong products, the brand was generating just £52,774/month, buried deep in search results while competitors with inferior formulations dominated the top placements.

THE PROBLEM

Before onboarding, Mission Outdoor relied heavily on branded keywords for sales.

While demand for the brand remained stable, growth potential was limited because visibility on generic search terms was underdeveloped.

With more than seven product categories available, the account also lacked a structured prioritization strategy to focus on the highest-value opportunities first.

The challenge was clear:

Expand traffic sources

Scale revenue efficiently

Increase visibility

The Challenge: Good Products, Zero Visibility

Brand Overview

The supplements category on Amazon UK is one of the most competitive niches dominated by established brands with aggressive ad spend, thousands of reviews, and optimised listings built over years. HealthEssent had the products but none of the infrastructure to compete.

Before our intervention, the account was struggling with four core problems:

Buried Listings

Non-compliant titles, weak keyword structure, and unoptimised copy meant Amazon's A9 algorithm was systematically deprioritising every product in the catalog.

Pricing Misalignment

Products were either priced too aggressively (eroding perceived quality) or incorrectly positioned relative to the competitive set hurting both Buy Box retention and conversion.

No PPC Architecture

There was no structured campaign strategy. No intent segmentation, no bid discipline, no system for scaling what was working or cutting what wasn't.

Untapped Creative

No Premium A+ Content existed on any ASIN meaning every session that landed on a product page hit a wall of plain text with no storytelling, no trust signals, and no visual differentiation.

Strategy: Unlocking What Was Already There

Brand Overview

We didn't add new products. We didn't increase the SKU count. We took the existing catalog and made it impossible to ignore

Amazon-Compliant SEO Overhaul

We rebuilt every listing from scratch titles, bullet points, and backend search terms engineered around buyer-intent keywords, fully compliant with Amazon's content policies. The goal was simple: rank for the terms customers actually type, not clinical product names nobody searches.

Premium A+ Content

We designed and deployed Premium A+ Content across the full catalog ingredient highlight modules, lifestyle imagery, comparison tables, and trust-building brand story sections. This directly addressed the conversion gap, turning passive browsers into buyers.

Product-Level PPC Architecture

We built a granular, intent-segmented PPC structure across every ASIN Sponsored Products, Sponsored Brands, and defensive campaigns designed to outmanoeuvre competitors without wasting spend. Every bid was tied to conversion data, not guesswork. The result: maximum visibility at minimum cost-per-order.

Pricing Strategy Realignment

We restructured the pricing architecture across the catalog to reflect premium positioning, protect Buy Box ownership, and improve perceived value driving Buy Box percentage consistently above 98–99%.

Organic-First Mindset

Every decision was made with organic growth as the north star. PPC was used to accelerate rank, not substitute for it. By January 2026, 69% of all units sold were organic, proving the strategy was building a sustainable, compounding asset, not a paid dependency.

The Results

Revenue scaled from £52,774 to a peak of £173,769/month a 229% increase with six consecutive months above £99K and four months above £115K.

Conversion rate climbed from 25.87% to 31.56% a 22% improvement driven entirely by listing quality, Premium A+ Content, and sharper keyword-to-product alignment.

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